Search Engine Marketing Case Study: CMP Corp
The problem
CMP
Corp is one of the world’s largest distributors of HVAC and
refrigeration parts. Prior to partnering with Element Fusion, CMP’s
marketing efforts consisted of SEA (Pay-Per-Click) done internally,
which wasn’t returning the traffic they desired as stiff competition
forced a premium price per click. CMP desired to be found in the
organic results for their keywords and then stay there each month.
The solution
High
search traffic on their keywords would lead to great results for the
website if we were successful. However, competition for HVAC and
refrigeration keywords is stiff and would require SEM over SEO to be
competitive.
The results
After
seven months of launching the campaign Element Fusion has been able to
deliver 71 first place listings and 337 top 10 listings on the major
search engines. This has lead CMP to see a dramatic increase in search
engine traffic as they have moved from 1,002 visits pre-launch to over
4,800 visits just seven months later. In addition, since the campaign
launched, new accounts have gone up 550% and orders have increased
420%. This increase resulted in CMP dropping their pay-per-click
campaign.