Search Engine Marketing Case Study
The problem
Dr. Erik Nuveen’s practice faced an issue that many businesses face.
Their old website did not reflect the professionalism and expertise of
their practice. With growth always in mind and more and more potential
clients researching via the web, Dr. Nuveen partnered with Element
Fusion to revamp their web presence and increase his businesses
exposure via search engines.
The solution
His website
was getting some traffic from search engines, but mostly from name
recognition. This traffic was great, but there was an opportunity to
position the practice for its reputation as well as the outstanding
procedures he performs. The cosmetic surgery market in Oklahoma is
fairly competitive since there are national directories targeting every
market and charging $2,000 per year to be listed on their directory. We
determined a Search Engine Marketing Campaign would be the best option
for Dr. Nuveen and to monitor monthly progress and make changes
accordingly.
The results
Within
the first five months Dr. Nuveen has seen a 400% increase in search
engine traffic and almost 200% in overall traffic. Not only have we
increased their monthly traffic, but also they are listed on the first
page for Oklahoma Cosmetic Surgery, Oklahoma Cosmetic Surgeons and
Oklahoma Plastic Surgery.