Search Engine Optimization Questions

Are you new to search engine optimization? Find the answers to common internet marketing questions here.

What is the risk of Search Engine Optimization (SEO)?

SEO is refining your website for maximum recognition by the search engines. You need SEO to gain visibility on search engine results pages (SERPS) for internet searchers. When properly executed, search engine optimization yields targeted traffic to the site and increases revenues. As far as risks are concerned; search engines view certain optimization techniques as attempts to subvert their databases and as a result the offending pages or websites are penalized accordingly. We do not practice techniques that may result in harm to your rankings; all our techniques are considered legitimate and are meticulously researched before introduction to any client website.

How quickly will I see results from SEO?

Results vary from website to website; the present state of your website and its history with the search engines is a contributing factor. Often established websites experience traffic improvement within the first six to eight weeks, assuming the right keyword phrases are chosen for marketing. For new websites it may take a little longer. We can provide an individualized consultation to help you determine an estimated timeline. With an internet marketing campaign; to measure and monitor results each month you will receive a concise report, a competitive report, a traffic evaluation and a traffic evaluation meeting with your person Search Engine Consultant.

Isn’t there something that can be done to “kick start” the results?

Yes and No. Unfortunately, nothing can be done to speed up the indexing and ranking process; it is entirely up to the search engines when to spider and index your website. However, for more immediate results, we can implement a paid placement strategy. Although, for long-term results we recommend building your base SEO campaign to support any paid placement and/or online advertising efforts.

How do you know which keyword phrases are the right ones?

As your consultant we rely heavily on your input when selecting keyword phrases. We gather “keyword seeds” from you, conduct keyword research and consult with your team on what best fits for your search engine or internet marketing strategy. Some elements we consider when finalizing a list of keyword phrases are:

1. On average, how much potential does a given keyword phrase have to drive traffic to your website?
2. How competitive is the keyword phrase, will you need additional support to achieve your rankings?
3. How targeted is the phrase for your products/services, is this something that will increase your bottom line? You know your products and services. nexxpoint knows search engine marketing. Together we target the right keyword phrase mix.

Do you offer a Guarantee?

Short answer: No. As consultants we invest substantial time and resources researching your audience and competition, reviewing top ranking websites for your desired keyword phrases, and applying optimization techniques and elements to your web pages while at the same time monitoring all relevant listings. However, due to the frequent changes in relevancy algorithms and search engine protocols, we can only optimize our client websites for the current environment. Because of the ever-changing dynamics of search engines we cannot offer a money back guarantee. In fact, guarantees on SEO are often risky; be sure to ask questions and reading the fine print before commissioning anyone who guarantees results in this field.